You may have seen the little Interactive Icons within the new Stampin' Up! Holiday Catalog. You will need to upload the Layar App for your mobile device to get the effect of augmented reality. For a full effect of what this new way of viewing is all about, then check out the way the new Stampin' Up! Holiday Catalog, and hopefully more catalogs to come.
As found in Webopedia: Abbreviated as AR, Augmented Reality is a type of virtual reality that aims to duplicate the world's environment in a computer. An augmented reality system generates a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer that augments the scene with additional information. The virtual scene generated by the computer is designed to enhance the user's sensory perception of the virtual world they are seeing or interacting with. The goal of Augmented Reality is to create a system in which the user cannot tell the difference between the real world and the virtual augmentation of it.
Today Augmented Reality is used in entertainment, military training, engineering design, robotics, manufacturing and now Stampin' Up!
Happy Stampin' Beauties!!! ~ Jean Piersanti Stampin' Up! Demonstrator
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